Your Funnel Isn't Broken On Purpose. Find Out Why You're Losing Leads.
Ten questions across the five stages every sales funnel has to get right, from the first click to the second sale. Answer honestly and get an instant, personalized diagnosis of where you're losing revenue, and what to fix first.
▸You know something's off, but can't pinpoint which stage is costing you the sale.
▸Score yourself across Attract, Engage, Align, Convert and Ascend in under 2 minutes.
▸Walk away with a clear, ranked list of what to fix first, and what to leave alone.
Your total score maps to one of three bands, each with a different starting point for what to fix next.
Score 22-30
Strong Bones
Mostly solid, with a couple of specific leaks capping your results.
Score 12-21
Structural Gaps
Fixable gaps at the layers where trust and conversion get decided.
Score 0-11
Ground-Up Rethink
Foundational gaps across most layers, a rebuild beats another round of tweaks.
The Diagnostic
Ten Questions. Two Minutes. One Clear Answer.
Score yourself honestly on each statement. Your answers build the map of exactly where your funnel is strong, and where it's leaking.
Step 1 of 10
Attract
A stranger seeing your first ad or post could tell, within 3 seconds, exactly who it's for and why.
Why this matters: A vague hook or headline attracts browsers, not buyers.
Attract
You know which specific traffic source brings you buyers, not just visits, and that's where your effort is concentrated.
Why this matters: Most funnels leak here first: effort spread evenly across sources instead of doubled down where the buyers actually are.
Engage
Someone who opts in understands the specific value of what they just received before you ask them for anything else.
Why this matters: An opt-in that confuses instead of clarifies burns trust in the first exchange.
Engage
Every email your leads receive after opting in moves them closer to buying, not just more content that could apply to anyone, sent on autopilot.
Why this matters: Most sequences don't go silent, they go irrelevant, generic value emails that keep the list warm but never actually build a case to buy.
Align
Your ideal buyer could explain, in one sentence, exactly what's in it for them after reading your landing page.
Why this matters: If your buyer can't answer their own "what's in it for me?" instantly, the sale is lost to confusion, not price, not timing, not competition.
Align
The words you use to describe the transformation match the exact words your buyers use to describe their problem.
Why this matters: Mismatched language is invisible to you and glaring to them.
Convert
Someone ready to buy right now can do so in under two clicks, with no back-and-forth required.
Why this matters: Every extra step between "yes" and "paid" is a chance for that yes to cool off.
Convert
If someone questioned your price, the page itself already answers why it's worth it, you wouldn't need to say anything else.
Why this matters: If the value case only lands on a call, the page is doing less than half its job, and price objections that should be pre-answered end up landing live instead.
Ascend
Every buyer is offered a clear next step within 7 days of their first purchase.
Why this matters: Most lifetime value is lost here, not because the next offer doesn't exist, but because it isn't presented while trust is highest.
Ascend
You have a repeatable, largely automated way for a past buyer to move to a higher-value offer, one that doesn't rely on you personally remembering to chase them.
Why this matters: This is the difference between a funnel and a system.
You're all set.
Enter your details below to see your personalized funnel diagnosis.
